Native American History Essay -- American Indian Culture

Popular culture has shaped our understanding and perception of Native American culture. From Disney to literature has given the picture of the â€Å"blood thirsty savage† of the beginning colonialism in the new world to the â€Å"Noble Savage,† a trait painted by non-native the West (Landsman and Lewis 184) and this has influenced many non native perceptions. What many outsiders do not see is the struggle Native American have on day to day bases. Each generation of Native American is on a struggle to keep their traditions alive, but to function in school and ultimately graduate. The long history between Native American and Europeans are a strained and bloody one. For the time of Columbus’s subsequent visits to the new world, native culture has been under a microscope. They were viewed in a scope of inferiority that caused Europeans to think that they needed them to teach them the correct way of life (Landsman and Lewis 184). The want for goods soon characterized interaction with settlers and the want for a stable trading relationship, becoming more apparent with the French Trappers (â€Å"How the Land†). The French were able to integrate into the Native society and understand with great respect, while the British only saw economic relationships with marriage (â€Å"How the Land†). The history of Native American were from a biased prospective and preventing the true nature Native American to be evident among white settlers. Many of whom welcomed white settlements for the prospect of new trade post and trading goods (â€Å"How the Landâ € ). Through the hardship and perseverance the education systems us still a struggle that many native people still have today. It is the history of the education through boarding schools that causes distrust for the current... ...cahy interview of Mary L. Wingerd. Minnesota Public Radio. 07 Sept. 2010. Web. 07 Oct. 2011 McCallum, Laura. â€Å"States Told to Improve American Indian Student Achievement.† Minnesota. Publicradio.org. Minnesota Public Radio, 16 May 2007. Web. 07 Oct. 2011. Landsman, Julie G., and Chance W. Lewis. White Teachers/ Diverse Classrooms. Sterling: Stylus, 2011. Print â€Å"Professor wants to Foster New Generation of Ojibwe Speakers.† Hosted by Kate Smith Interview of Anton Treuer. Minnesota Public Radio. 09 Sept. 2010. Web. 07 Oct. 2011. Robertson, Tom. â€Å"Red Lake Student Score Lower than Other Indian Kids on Standardized Test.† Minnesota.Publicradio.org. Minnesota Public Radio, 06 June 2004. Web. 07 Oct. 2011. Weber, Tom. â€Å"Study: Few Academic Gains for American Indian Students.† Minnesota. Publicradio.org. Minnesota Public Radio, 30 June 2010. Web. 07 Oct. 2011.

Importance of Integrated Marketing Communications

By definition, integrated marketing communications is a concept of marketing communications planning that recognizes the added value of a comprehensive plan. Such plan evaluates the strategic roles of a variety of communications disciplines and combines these disciplines to provide clarity, consistency, and maximum impact through the seamless integration of individual discrete messages. Considering that (a) the mass market can be fragmented into a multitude of mini-markets (with each mini-market requiring its own approach), (b) there is continuous proliferation of new types of media, and (c) there is growing sophistication of consumers, it is clear that there is definitely a need for marketers to utilize a wide range of communication tools to efficiently deliver messages to specific audiences. Marketers should therefore combine personal and non-personal communication channels to achieve maximum impact (i.e., employing multiple-vehicle, multiple-stage campaigns). Hence, it is clearly imperative for companies to move toward integrated marketing communications, and the absence of which results in uncoordinated communications and image diffusion. A comprehensive integrated marketing communications plan can produce stronger message consistency. It can also help to build brand equity as well as create greater sales impact. Furthermore, it can unify the company's brand images and messages as they come through multiple company activities. In simpler terms, IMC improves the company's ability to reach the right customers with the right messages at the right time in the right place.

Miles College Admissions Costs, Graduation Rates...